Already at the age of 3, Jarkko Kortelainen found his interest in sports. This was through inspiration from his father who competed on an elite level of judo.
Jarkko started off his playing soccer and basketball and ended his athletic career by playing for the Division 1 team of basketball for the Kouvoto team in Finland. In the year of 2003, he became the personal trainer for the basketball team.
In 2005, Jarkko founded Fustra – Fusion Functional Training in Gothenburg, Sweden. Two years later the company started its first Personal Training School and til today the company has certified over 400 personal trainers. Throughout the years, Jarkko has accumulated over 10,000 personal training hours with clients ranging from professional athletes to business entrepreneurs to children and seniors. With the hours and 10 years of fitness knowledge, he developed the Fusion Functional Training Method that is designed to enhance the individual’s overall lifestyle through exercise, mental training and nutrition.
Jarkko, himself had to get ready for a photo shoot and needed a quick way of getting toned. He started his own 30 day challenge. Every day he blogged about his 30 day toning experience in the Swedish Fitness Magazine. His own challenge sparked the readers interest, and his blog became one of the most popular blogs in the magazine, which is how he developed the 30 Day Top Shape Fitness Challenge concept.